Thursday, July 31, 2008

G. Kuliah Hari Pertama


Introduction: Why we need to learn Strategic Management?


* Introduction of the Class
* Methods of Class Activities
* Syllabus

Film 01: Michael E. Porter



* The Definition of Strategy
* The Triangle: Strategy - Structure - Culture
* Three Groupings of Schools of Thought:

1. - Prescriptive
2. - Descriptive
3. - Configuration

* 10 (Ten) Schools of Thought in Strategy Formation:
1. > The Design School
2. > The Planning School
3. > The Positioning School
4. > The Entrepreneurial School
5. > The Cognitive School
6. > The Learning School
7. > The Power School
8. > The Cultural School
9. > The Environmental School
10. > The Configuration School

Bacaan 01:
Michael Porter, "What is Strategy?"



Bacaan 02:
Henry Mintzberg, Bruce Ahlstrand dan Joseph Lampel,
"Strategy Safari"

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