Thursday, July 31, 2008

J. Kuliah Hari ke Empat

Environmental (Country) Analysis, Industry Analysis, EFEM, and CPM

* Austin approach
* Trend Analysis
* Industry Intelligence
* Porter’s Diamond
* Comparative Advantages vs Competitive Advantages
* Strategic Groups and Strategic Mapping
* Porter’s Five Forces
* Logic of the Industry
* Driving Forces and Key Success Factors
* EFE Matrix
* Competitive Profile Matrix
* Ethical Dimensions of Competitive Analysis
* Forecasting and Scenario Writing

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