I. Kuliah Hari ke Tiga

Types of Strategy

* Integration Strategies:
1. > Forward Integration
2. > Backward Integration
3. > Horizontal Integration

* Intensive Strategies:
1. > Market Penetration
2. > Market Development
3. > Product Development

* Diversification Strategies:
1. > Concentric Diversification
2. > Horizontal Diversification
3. > Conglomerate Diversification

* Defensive Strategies:
1. > Joint Venture
2. > Retrenchment
3. > Divestiture
4. > Liquidation
5. > Combination

* Mergers and LBO

* Porter’s Generic Strategies:
1. > Cost Leadership Strategies
2. > Differentiation Strategies
3. > Focus Strategies

* Corporate Strategy: Industry Effectiveness vs Competitive Position