L. Kuliah Hari ke Enam

Corporate Analysis, IFEM, SWOT Matrix, SPACE Matrix, and Portfolio Analysis

* Five elements of Corporate Strategy:
1. > Vision
2. > Goal and Objectives
3. > Resources
4. > Structure, System, and Processes
5. > Businesses/Industry

* Resource-Based View of the Firm

* Value Chain: revisited

* PIMS Analysis

* IFE Matrix

* SWOT Matrix

* SPACE Matrix

* Portfolio Analysis:
1. > BCG Growth-Share Matrix
2. > GE Business Screen
3. > Product/Market Evolution Matrix